The Goal

Following the success of their Advent devotional plan, Dwell contacted me to create some engaging gifs for their Lent splash page. Not only does this create a more interactive experience, but they were also able to reuse these looping gifs for their social media channels. Gifs almost always provide measurable increases in social media engagement.

Businesses that tweet gifs gain 55% more engagement than businesses that don’t.

Interested in boosting your engagement on social media?