Dwell Sleep Timer
The Goal
Dwell Bible had developed a new tool within their app to allow their customers to set a sleep timer so they can fall asleep to the Bible being read over them.
I helped them develop two concepts. One focused on the information itself and the second had a more story-centric approach.
Concept 1
For this concept, we wanted to convey a certain amount of information but in an aesthetically pleasing way. Mixing in more natural backgrounds with the technology of the phone, we sought to combine storytelling with information.
The Final Product
concept 2
In this second concept, we wanted to lean heavily into the average experience of Dwell users. With lots of distracting thoughts and noises crowding their minds, we wanted to tell the story of a woman who found peace in God’s word.
The Final Product
Having used these videos alongside content in their Stories and reels, Dwell has seen a double digit increase in their impressions on both Facebook and Instagram. It just goes to show what videos and animations can do to enhance your reach on social media.